![]() ![]() In Phasmophobia, players have their handy journal, which is smart enough to automatically highlight potential ghost types based on evidence found during the investigation. Segments – categories of customers based on behaviors, activities and demographicsīoth are strong tools for segmenting and learning more about customers.Activity Indicators – calculated or predictive fields based on customer activities.In CDP, administrators use two types of insights: I’d imagine a CDP configuration for Phasmophobia would look something like this:Įstablishing the data model in both CDP and Phasmophobia makes it easier to gain insights about customers or ghosts. While players need not worry about setting up the ghost data model in the game, admins do need to create the customer schema and events that populate this data in CDP. Similarly, the first step in setting up CDP is data ingestion: using connectors, batch ingestion, and APIs to collect basic contact information and key events such as purchases, subscriptions and activities captured from multiple resources during a customer journey. Understanding the kind of evidence available is key to each investigation. ![]() Phasmophobia architecture Paranormal Activityĭata can come from different sources in both CDP and Phasmophobia.Īt the start of each assignment, players are given a small set of information about the ghost including their first and last name, the address or name of the house being haunted, and (sometimes) whether the ghost only responds if the player is alone.įrom there, it’s up to players to use the tools at their disposal such as thermometers, UV flashlights, and cameras to capture even more behavioral data within the haunted area. Here’s an illustration of how the data flows from one system to the next and influences the actions taken: While the data transferred from sources (haunted locations) to the journal is more of a manual transaction than what you’d typically set up with CDP and external databases, the key concept around activating the data collected is the same. Much like CDP, the player’s journal in Phasmophobia acts as a central repository for ghost information, activities and behaviors that help identify the type of ghost and determine what appropriate actions the player should take next. What I realized is that Phasmophobia has a whole lot in common with SAP Customer Data Platform (or CDP for short)–a tool that businesses use for gaining customer insights–and can teach us lessons about improving the customer experience. And the game’s core concepts of centralizing the capturing, segmenting and activating data are highlights of my customer conversations. In both my virtual and real-life occupations, I work with people who want to leverage services that make it easier to learn more about their visitors. I’m a paranormal investigator at night and an SAP functional consultant during the day, but recently the two roles have started feeling eerily similar. It’s a costly, yet common enough error to make in a game that challenges players to identify ghosts based on their unique attributes and paranormal behaviors demonstrated while haunting various locations. Phasmophobia: Progressive profiling gone wrong ![]() Mares, as it turns out, hate the light and like to hunt in the dark. ![]() Although we had an idea of the kind of ghost we were facing, we were killed as soon as the lights went out.Īccording to Phasmophobia, the psychological PC game my friends and I were playing, the ghost was a Mare and not the Spirit we had assumed. The writing in the book was the first sign the voices we heard were the second. ![]()
0 Comments
Leave a Reply. |